Exports of U.S. agricultural products are strong. That’s partly because the weak American dollar makes our food more affordable to foreign buyers.
But a lot of the credit also goes to the folks who work overseas to build demand for U.S. ag products. A good example is the recent U.S. Dehydrated Potato Fish Ball Seminar in the Philippines. Here’s what the most recent newsletter from the Northern Plains Potato Growers Association, based in East Grand Forks, Minn., says about the event:
Fish balls, similar to meatballs, are common in Pacific Rim countries. They’re made from ground fish products and include other ingredients to help bind and hold the shape of a ball.
At the seminar in the Philippines, a representative of the U.S. Potato Board — the nation’s potato marketing organization — presented information on potato nutrition and dehydrated potato product varieties. After the presentation, 22 people from eight food manufacturing companies sampled fish balls using U.S. dehydrated products as an ingredient.
I think it’s fair to say that market development — whether it involves potatoes or any other U.S. food product — seldom grabs headlines or captures much attention, in or out of agriculture. But events like the fish ball seminar are crucial to the success of U.S. ag exports.