Pinterest is the new big thing in social media. The online bulletin board, which has more than 25 million users, allows members to share images, pictures and other objects.

Agricultural groups, especially ones involved in marketing, have been keen to use social media to spread their message. So it’s no surprise that at least one ag group is active on Pinterest. The U.S. Potato Board, the nation’s potato marketing organization, has a “Potato Goodness” page on Pinterest that allows users to share potato recipes and photos.